Hearing Mr. Hoffman wax philosophical about technology, it’s easy to understand why so many here seem to view him as something of a yoda. When he talks about “scale” — Internet-speak for having enough people use a network to make the network actually useful — he often invokes Archimedes, the great mathematician and inventor in ancient Greece.
According to lore, Archimedes created a device with a revolving screw-shaped blade to pump water against gravity: the Archimedes screw. Mr. Hoffman urges his followers to find their own levers and devices to encourage people to adopt their technologies. Entrepreneurs, he says, often spend too much time creating products and too little figuring out how to get people to use them.